The Bell. A Taco Bell Hotel and Resort

Strengthening the bond between Taco Bell and its fans.

Description

Apparently, people were excited about the prospect of sleeping in a taco-themed room.

So excited that reservations for the Taco Bell pop-up hotel in Palm Springs, California, sold out in just 2 minutes after opening at 10 a.m. Pacific time Thursday, reports The Desert Sun, which is part of the USA TODAY Network.

“Taco Bell fans are truly one of a kind, and today was one of the best expressions of that fandom yet,” Taco Bell Global Chief Brand Officer Marisa Thalberg said in an email. “The Bell: A Taco Bell Hotel and Resort officially sold out in just 2 minutes. We would like to extend a big ‘thank you’ for those who have come along on this journey with us and even though The Bell is sold out, we’ll have more to share on exclusive merchandise, food and more in the coming weeks so those unable to score a room can still experience the fun from home.”